The biggest winner here is that 93% of B2B marketers feel that LinkedIn is the best place to win leads.Īnd 64% of corporate website visits originate on LinkedIn.īut despite those positive statistics, LinkedIn has largely flown under the radar in terms of finding B2B leads. In fact, there have been some eye-popping revelations compiled by Digital Vidya in recent years. I’m going to show you how to generate leads with effective LinkedIn marketing.īut before I show you how, you need to understand the ever-shrinking social media lead pool and what it means in the competitive B2B world. Well, this may surprise you, but LinkedIn has become an effective tool for generating B2B leads that many businesses haven’t explored. How do you find new ways to generate leads then?

We’re more connected than ever these days, and that’s a bit of bad news for the B2B marketer.Ī smaller world means the never-ending lead generation process has an ever-shrinking window. Meaning your friend who has a friend (and so on) somehow knows LeBron James. The hypothesis was that anyone in the world could be connected to anyone else by only six people. Remember the Six Degrees of Separation trend from the 1990’s?

Linkedin digital marketing