That is the reason why most users download adblockers to block all these annoying ads. It is no surprise that when you search for hair colour dyes, a promotional ad from a hair salon would pop up on your Facebook page or Youtube page. With the insights that data scientists on the back-end have gathered, the content of ads would be fine-tuned to target an individual’s needs and preferences. The videos you watched on Youtube and the things you searched on Google are being tracked and analysed. And also the bombardment of ads.Īdditionally, tracking cookies are embedded all over in our browsers. What do users get? Nothing, except for the content they are consuming. Publishers earn a commission every time a user views or click the ads. It acts as an intermediary between advertisers and publishers. In the traditional advertising model, the advertiser pays the middlemen to advertise its ads. User is the one browsing the internet, the publisher is the one publishing the content and advertiser is the one who wants to target the user with its ads. The user, the publisher and the advertiser. To start off, there are three major players in the digital advertising system. Before we discuss the value of BAT, let’s take a step back and understand the problems in the traditional model of digital advertising.

It is like a medium of exchange for value within the ecosystem.

People who use the Brave browser would interact with BAT tokens one way or another. BAT is integrated into the user interface and features of Brave. The way I like to see it is Brave is the platform while BAT is the utility token.

Both BAT and Brave work together hand-in-hand.

How to buy the brave browser